Retail and shopping is going through a major change. The Store of the future will have to focus on delivering experiences to the customer rather than simply selling merchandise.

But while Adidas Originals enjoys cult status among the youth, it was experiencing uniue challenges in the retail space. With over a 1000 sneaker designs to sell; and with newer designs added to the collection every year; it was seemingly becoming impossible for Adidas to make all of them available In  one store.

ADIDAS SNAP-SHOP

The World’s Smallest shoe-store, with the largest collection of shoes. A store that offered the convenience and choice of shopping online, and the ambience and trails of a real store.